Symbol And Fire

We build and protect authentic brands in an age of infinite choice.




As technology connects us more, consumer trust and loyalty continue to decline.

People are discovering that many brands are not who they claim to be.

Authenticity is now the most critical strategic asset for organizations, and it begins with their people.

By integrating internal culture and external communications, companies can bring their promise to life in everything they do.

That’s how we help our clients reach their full potential.

Interested in our approach?



We are a creative consultancy dedicated to developing brand experiences and customer relationships that fuel business growth and enable our clients to thrive in a changing world.

  • Brand and Business Strategy
  • Research, Insights & Analytics
  • Naming
  • Brand Identity
  • Digital & Industrial Design
  • Engineering & Innovation
  • Marketing & Communications
  • Content Strategy & Production
  • Employee Engagement & Experience
  • Organizational Design
  • Talent Management
  • Internal Communications



From startups to category leaders, we have worked with some of the most innovative organizations across a variety of industries — including retail, real estate, hospitality, education, healthcare, wellness, nonprofit, and entertainment.


Let’s chat.

8900 Melrose Avenue
Suite 201
West Hollywood, California 90069